•Animals and their welfare are at the centre of everything we do.
•We never put a healthy animal to sleep.
•We will treat everyone with courtesy, understanding and respect.
•We will be professional and accountable.
OUR STATEGIC AIMS
•To be a centre of excellence in animal assessment, welfare, enrichment and behavioural programmes, husbandry and facilities.
•To meet the need for our services, and educate the public so as the need reduces over time.
•To be highly respected, both for animal welfare and as a charity.
•To increase fundraising income and to be financially sustainable.
To be fit for purpose through effective governance, management, culture, communications, people and technology.